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However, in the clothing of the high price of consumer complaints at the same time, shoes brands are also worried for their meager profits. In the consumer brands and two parties are plagued by background, what is the erosion of the shoes industry chain profit? How to seek a breakthrough in the existing shoes brands under the environment of ? can't afford the price mid October is the season of shoes, the brand on the market in the launch of new products on the new, but also launched the "new discount" activities. Over the weekend, Chinese shoes network reporter visited found, Baleno, broadcast:, ONLY and other brands were broadcast to discount to the new autumn and winter. why are these new brands going to be discounted? It seems to be promotions, but in essence, products are priced blindly, trying to lure consumers thro Retro jordans for sale ugh small temptations." Shanghai good habitat Brand Management Co., Ltd. General Manager Cheng Weixiong said. in this regard, the investment consultant, light industry researcher Zhu Qinghua expressed approval. According to his analysis, the current high price problem does exist China many brand shoes and apparel. In the department store brand shoes, hundreds of thousands of yuan, has exceeded the level of consumers to buy more. shoes on new shoes and apparel brand discounts and high pricing there are logical relations how? The consumption analysis of deputy director of the economic research department Zhao Ping said the Ministry of Commerce on consumption and circulation, an important means to store the discount as a response to the reduced flow, the drop in sales. The store mainly adopts the way of deduction associates, so its discount on the store and not much loss, loss of big brands. Therefore, the brand manufacturers to reduce their losses, the factory price will be relatively high. Moreover, in order to ensure that the brand itself has a certain profit margi cheap jordans for sale mens n when the product discounts, the brand has to take the high price as a coping strategy. It can be said that this is an inevitable result, so it is difficult to have shoes and apparel products sold. according to Zhao Ping's analysis, demand - end sales discount - brand business to improve pricing, which form a vicious spiral, it is of course in shoes and apparel brand agent system under the premise of taking. In a shopping center in Beijing, Haidian District, consumers, Ms. Zhang told reporters, "although in discount, but a coat or hundreds of thousands of dollars, I feel more and more unable to afford clothes."." indeed, this year, China's clothing consumption prices rose significantly. According to the National Bureau of statistics released CPI (consumer price index) data show that the average clothing 1-9 month cumulative increase of 2.9%, including clothing, shoes and clothing processing services respectively rose to 2.9%, 3%, 5.5%, an average increase of 1.4% is much higher than that of CPI. in Cheng Weixiong's view, many local popular brands are shouting ev cheap foamposites erydayitem: 695515-010 release date: December 6thPrice:& nbsp; & nbsp; & nbsp; Nike, the world's first sports brand to rely on Viagra, entered China Shique lend select localization hesitate; ?????? hold a national hero Lee brand , but in the world gathered in China's top rival, quietly he began his international tour. 1993 in January when the first Nike shop in Shanghai, hundreds of people from dawn and began to line up, I hope to be the first one to have this American Star Products lucky; in this case, 3-year-old Li Ning, founder rely on unique personal charm and patriotism rising domestic, mere possession of a seemingly successful start. 2004, Nike in China market growth rate reached 66 percent, more and more Chinese people to wear Nike; the same year, Li Ning's turnover has been growing steadily, reaching 1.878 billion yuan. 10 years, Nike's efforts to promote its localization strategy in China market, from the most basic to start cultivating the target consumer group, although suffered a lot of setbacks, but still tough and focused; 10 years development, Li Cheap air jordans for sale Ning became the first Chinese local sports brand on the occasion, was in full swing to start the brand international. a local boss of China, is a global leader, two orders of magnitude disparity companies, will target the Chinese market, and are determined to win, an electro-optical flint of passion seems to be in collision eyes. But the boss fights between the two did not happen, replaced by an unexpected security dipped. roots penetrate and dream dress Nike: International brand penetration grassroots sports crowd, at the top of the pyramid is a national sports teams, followed by professional athletes, sports enthusiasts Then, the bottom of the average consumer. Follow this rule, Nike established a promotion model of a pyramid, its core is the "professional sports market to guide the mass market." Nike founder Knight had a dream: "China has two billion feet, we want them to have to wear Nike!" To this end, Nike will dress themselves into a lifestyle evangelist. Nike is not the sale of shoes, only marketing emotion. Nike Shanghai secondary schools to mak Retro jordans for sale e a donation, so that students can play basketball after school in the school playground. Sort of action soon by the Chinese people's response: Nike's sales grew by 60% in a year. With the rise of China's middle class, the Chinese people's desire for freedom and individuality have become stronger. Promote cultural, emotional marketing Nike just match up. 2004 year, Nike's sales in China grew by 66 percent, or about $ 300 million. In addition, Nike store at a rate of 1.5 per day expansion in the Chinese market. However, in the Chinese market, Nike is still experiencing an unavoidable dilemma: its main sales come from the economically developed eastern regions. Nike, in the underdeveloped central and western regions, how is followed by one of the "infiltration" of the play, is the question they must consider. Li Ning: local hero dream dress Li Ning, the company has a good start in the Chinese market. Early start, its long-term annual growth rate of more than 100%, in 2001, when its sales reached 700 million yuan, only 300 million yuan, Nike, Adidas is only 100 mi cheap jordans for sale llion yuan. From 1997 to 2002, Li Ning has maintained a continuous six years of Chinese market share in the first. China intensified market competition, Li Ning company realized that in order to become China's first, you must become an international brand. To this end, Li Ning Company internationalization, specialization identified as its strategic goals, and to develop the first international brand, then the international market strategy. In order to meet the international brand strategy, in the second half of 2003, Li Ning, the company will shift the axis of branding high-end market, the promotion of the bull's-eye is also turned to national sports teams. This is undoubtedly its specialization put forward higher requirements. In fact, Li Ning company has already embarked on a road of specialization: in 1998, the company established a local company first garment and footwear product design and development center; in 1999, in cooperation with SAP AG, the introduction of AFS solutions for clothing and footwear to become China's first ERP implementation sporting good Cheap air jordan 12 taxi for sale online free shipping s business. Since 2004, Li Ning, the company launched a professional football, basketball, tennis, running and other products. According to the evaluation results Chinese University of Hong Kong shows that these specialty products in the various technical indicators, compared with the international top-brand products have been comparable. professional international brand image will undoubtedly further enhance the competitiveness of Li Ning products. In 2004, sales of Li Ning products reached 1.878 billion yuan. In 2004, Li Ning, the company officially listed for trading on the Stock Exchange of Hong Kong, which is an IPO of China's first sporting goods company. After the success of the listing, Li Ning Company can undoubtedly firmer, more calmly on the specialization and internationalization of the road. do international brands alone, "Made in China" image of the product is unable to achieve this dream. Entering the high-end Li Ning did not feel obvious "acclimatization", his "Nike-style" tactics to promote the high-end market successfully curb the momentum of ra Cheap air jordan 12 for sale online free shipping pid development, Nike, Adidas, and also an occasion to differentiate the tightening step followed Anta, Reebok and other second-tier "stubborn" forces. Obviously, this nifty "kite turning over," is to keep in mind the hearts of investors. Li Ning, the company's office from sports stars in the halo and the fog came the difficult but finally gradually matured. local vs international team sports stars competition between enterprises in real terms, that is, in some ways in terms of competition between people. Nike and Li Ning differences in employing the principle, is the real reason for the two different styles of business. Nike: sports fans of sports providers through Nike's 40% of employees less than 30 years, the enterprise is located, like the campus, they noon time in the "campus "in the campaign two hours, then work until evening. Knight said of his employment principle: first love sports, then was broken in the old rules of business conduct. They hired a lot of really keen on sports staff, so Nike always able to accurately recognize the law of development o cheap jordans online f sports industry, which made a lot of the right product and its positioning. Nike in China employ a lot of retired professional athletes as a professional manager, to provide professional services to athletes. Li Tong is such a typical example. Liu Xiang Nike contract and hired its success as an advertising spokesman, Li Tong is Huiyanshizhu worship. commercials Nike and Liu Xiang cooperation, told all the Chinese people: "Nike know what you proud!" This should be the best strategy for Nike localization summary. Li Ning: International Reconstruction Team As a fast-growing local companies, 15 years, Li Ning not only had the joy of rapid growth, but also experienced a variety of pain. subject to the slow development of Chinese sports economy, a serious lack of domestic industry both familiar and familiar professional talent. Therefore, after the introduction of an international baptism of mature professional managers, it would be the only option Li Ning Company. Li Ning Company has access road construction from Coca-Cola, the terminal building is very strong professional managers, have store management from the Baleno, for retailing very mature professional managers. In the field of finance, human resources, and Li Ning, the company also invited from outside more than a million annual salary of four director-level cadres, they come from different industries. In addition, Li Ning, the company also actively with international companies in all areas of cooperation: Leo Burnett hired world-renowned company helped draft the new brand awareness programs; the company hired PricewaterhouseCoopers to do the introduction of Singapore state investment companies, including international investment company and promote the company's international management thinking;; overall strategic planning to hire BNP Paribas Peregrine as financial advisor ...... Since then, media reports, Li Ning The company is under its adjuvant to spend 186 million pounds (about 2.65 billion yuan) acquisition of British veteran sports business Umbro. So far, Li Ning has basically completed the formation of an international chariot. Alibaba's Jack Ma has done such as Li Ning, which he described himself as if to do so is the 747 engine fitted to the tractor, the results do tractor almost falling apart. Fortunately, Li Ning, the company did not produce such a result. Nike can rely on single-handedly promote the localization of the Chinese market, but under enormous pressure to survive they have to rely on Li Ning external forces in order to achieve their internationalization.In 2012 to meet the daily travel shoes fans play tide collocation required Nike Sportswear Mayfly was born in 2011 to do a comprehensive improvement, and recently announced the comeback in the summer. 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